Episode #172
What is a GOOD brand?

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So, what actually is a GOOD brand?

Scribbled Shownotes

  • A good brand isn’t automatically the prettiest
  • A good brand isn’t a good logo
  • A good brand isn’t one that wins lots of awards
  • A good brand is one that properly represents your businesss or organisation
  • It takes the personality and ethos of you and the other people in your business and distills it down into a logo, colour, font, van design, website
  • It doesn’t grate when you meet somebody behind the brand. It makes sense.

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