Episode #174
Content Is Everything


Content is your way to work out everything about yourself, and your marketing.

Scribbled Shownotes

  • It doesn’t matter what industry you’re in, you can’t allow yourself to become paralysed by perfect. Nothing is perfect. Everything could have been better and tomorrow someone will make something better than you. There’s over 7 billion of us, that’s just a fact. The only thing you can control is your own output, and you need to start outputting things.
  • Even if you don’t know what you want to do with your marketing, start producing content
  • Note I don’t say creating content, because creating content means nothing
  • If you create content and actually hit the button and publish it, it becomes another thing in that failed folder on your computer.
  • When you’ve got original content coming out and it’s on your twitter feeds, websites, Facebook streams, people have a reason to be interested in you
  • Any form of marketing is about getting people to care about you, your brand, your business, your products.
  • It all starts with them caring about you. If you’ve got fans of just you being you, you can market anything to them.

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