I’ve just finished reading Oversubscribed. This is what I learned.
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Buy the awesome book: Oversubscribed by Daniel Priestley
- In the fantastic book Oversubscribed by Daniel Priestley, Daniel talks about how to become oversubscribed.
- I’m not talking about how to become oversubscribed, but he does suggest a very good way of running your design and marketing in your business.
- Become a Campaign Driven Enterprise.
- Stop thinking about individual marketing activities
- A single blog
- A single email
- A brochure
- Think about a theme
- What are we doing in December?
- What campaign are doing for Valentine’s Day?
- What is the ultimate thing we’re promoting?
- Start with 1 campaign
- What things can we tie into?
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