Episode #213
Things I’ve Learned From Oversubscribed: How To Do Your Marketing and Design Properly

I’ve just finished reading Oversubscribed. This is what I learned.

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Scribbled Shownotes

Buy the awesome book: Oversubscribed by Daniel Priestley

  1. In the fantastic book Oversubscribed by Daniel Priestley, Daniel talks about how to become oversubscribed.
  2. I’m not talking about how to become oversubscribed, but he does suggest a very good way of running your design and marketing in your business.
  3. Become a Campaign Driven Enterprise.
  4. Stop thinking about individual marketing activities
    1. A single blog
    2. A single email
    3. A brochure
  5. Think about a theme
    1. What are we doing in December?
    2. What campaign are doing for Valentine’s Day?
    3. What is the ultimate thing we’re promoting?
  6. Start with 1 campaign
  7. What things can we tie into?

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