Episode #229
Why Is Amazon’s Website SO Ugly?

I’ve thought about this for years, and today I share why I think Amazon’s website is ugly.

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Scribbled Shownotes

  1. Amazon made $136 billion last year
  2. But they have a terrible website
  3. It’s liquid, not responsive
  4. It looks old fashioned
  5. It’s getting better, but really slowly
  6. But why is it ugly?
    1. Fear of change
    2. Function over form
    3. People are used to it
    4. They make a lot of money…
    5. They try stuff in the US first usually then roll out to UK
    6. Most importantly it works, if it ain’t broke don’t fix it

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