Episode #23
What you can learn from the new Juventus logo – the bad stuff

Warning!

This is my old style of podcast before I drastically changed the style of it. This was when I was making educational and information podcasts about design, marketing and business. Feel free to listen to it, but my new style of podcast started from Episode 80.

Today (and tomorrow) I’m talking about what you can learn from the new Juventus FC logo, designed by Interbrand. It’s causing quite a stir in the design community, and lots of football fans just straight up don’t like it. Why is it that? And what did Interbrand get wrong, and what did they get right?

Before and after of the new Juventus FC logo

The old logo (left), and the new logo (right)

Useful Links

Timestamps

  • 0:33 – Go look at the logo
  • 0:49 – The logo
  • 1:48 – A designer’s viewpoint
  • 2:51 – Interbrand’s words
  • 3:26 – Contextualising the logo
  • 5:02 – What they got wrong
  • 6:45 – Tomorrow’s episode

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