Yes, The Faceless Man is from Game of Thrones and it’s nice to include it in my podcast title.
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- Lots of companies get content marketing wrong
- They get marketing wrong too
- They try to market their business
- And they try to get people to engage with their business
- The problem is: PEOPLE ENGAGE WITH PEOPLE
- Look at Apple: Steve Jobs, Jony Ive, Tim Cook
- Why do they put spokespeople out for a massive company?
- Because people don’t engage with brands, even ones as powerful as Apple
- I’m interested in Apple, but I don’t follow Apple on Twitter
- Stop trying to make your business into a thing people want to engage with
- Make your people the thing that people will engage with
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