Episode #43
Using your website to generate leads for your business


This is my old style of podcast before I drastically changed the style of it. This was when I was making educational and information podcasts about design, marketing and business. Feel free to listen to it, but my new style of podcast started from Episode 80.

I’ve spoken a bit about generating leads with a website before, but I wanted to cover some more of the tactics today about it. Specifically the mindset you need to get yourself into to achieve it, and some of the theory you need to know.

Useful links from the show


  • 1:00 – What I mean by leads
  • 1:57 – Who are you talking to (generating a customer avatar)?
  • 3:46 – Talk directly to your customer avatar
  • 5:23 – Niche content
  • 6:19 – That one amazing piece of content
  • 8:10 – Wrapup

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