Episode #2
What does branding mean?


This is my old style of podcast before I drastically changed the style of it. This was when I was making educational and information podcasts about design, marketing and business. Feel free to listen to it, but my new style of podcast started from Episode 80.

Today I decided to talk about branding, what it means, how you develop a brand instead of “just a logo”, and why tone of voice is really important.

Show Notes


  • 0:31 – What does branding mean?
  • 1:52 – More than “just a logo”
  • 3:25 – Tone of voice
  • 4:51 – What is the point of branding?
  • 6:25 – Personal branding