Episode #10
What’s the point of marketing?


This is my old style of podcast before I drastically changed the style of it. This was when I was making educational and information podcasts about design, marketing and business. Feel free to listen to it, but my new style of podcast started from Episode 80.

Steve asked the question: What’s in a marketing plan?

This is the first part of a 3 part series on an introduction to marketing. The other 2 episodes were:

Before we can get to that, I thought it important that we cover off: what’s the point in marketing, and what is it?


  • 0:46 – What is marketing?
  • 3:04 – What’s the point of marketing?
  • 6:10 – Survival Mode vs Marketing Plan Mode
  • 8:23 – Overview of a marketing plan

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