Episode #11
What’s in a simple marketing plan?


This is my old style of podcast before I drastically changed the style of it. This was when I was making educational and information podcasts about design, marketing and business. Feel free to listen to it, but my new style of podcast started from Episode 80.

Steve asked the question: What’s in a marketing plan?

This is the second part of a 3 part series on an introduction to marketing. The other 2 episodes were:

Today I talk about making a simple marketing plan, and the questions you can ask yourself to get started right now.


  • 1:17 – Provide value
  • 1:50 – A marketing plan mindset
  • 3:25 – How long does a marketing plan need to be?
  • 4:26 – Book suggestions
  • 5:17 – 2 types of marketing plans
  • 6:16 – A simple marketing plan

Key content from the episode

Always provide value! That should be the cornerstone of all your marketing.

Book suggestions

A simple marketing plan is developed from asking the following questions:

  1. What are you selling?
  2. Who would buy what you’re selling?
  3. What can we say to persuade them to buy it?
  4. Can you reach them within your budget?
  5. Can they give you money?

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